In March this year, Flipboard introduced Magazines which allowed users to curate content and share them with others. These digital magazines can be curated by one person who can even invite other curators on Flipboard. Flipboard took a very unique look at growth and decided to work solely on mobile platforms as an app and was not available on the web browser. Today it has announced the web browser version for sharing magazines.
The Flipboard magazines on the browser keep the same layout it would show on a tablet. This basically means if you share a magazine you curate on Flipboard on social media, it can be viewed by everyone and not just the people who have the app.
Flipboard's new focus is 'content sharing'
Flipboard was focused on how users consume their RSS feeds or even feeds from their social media account. With Flipboard Magazines, they basically have manually curated magazines. That was the first indication that the focus was shifting from just consuming content to actually 'sharing content'.
So it was only logical that not everyone is expected to download an app just to follow a curated magazines and hence Flipboard new web friendly avatar. Personally I do think it is a good idea because if Google Reader had focused on getting people to share the content they consume, it might have had a very different story.
You can try out our Devils' Workshop Magazine on Flipboard. Do subscribe to it to get the latest news and updates from this blog.