Friday, 3 August 2012

Microsoft’s “Metro” Style to be called “Windows 8 style UI”

Microsoft over the pass year or so has pushed it's new design philosophy as "metro-style". The new tiles philosophy showed up as in Windows 8, its design for apps and even the recently unveiled email service called Outlook.com.

Over the last day or so, Microsoft has been asking developers to avoid using the word metro on their apps. It means dropping the word "Metro" from its branding and replacing it with the lame sounding  "Windows 8 style UI".

Why the sudden aversion for the word "Metro"?

Microsoft has been unabashedly using the words "Metro style" for describing its new design philosophy.  According to ZDnet, the company suddenly claims that Metro style was only a code name during their product development cycle.

Now that Microsoft's Windows 8 has hit RTM and up for a public launch in 26th October, it has suddenly decided to do away with "Metro".

It seems strange that in this press release by Microsoft about Steve Ballmer at the 2012 International Consumer Electronics Show, I came across the term "metro-style" about 12 times and the word "metro" about 27 times.

That seems like a rather strange way to not promote "metro style" as a public brand.

The real reason could possibly be because of a litigation over the trademark of using "metro" but one expected Microsoft to do its homework a lot better.

The term "metro style" has been in use for describing Windows 8 for over a year now. The least Microsoft could have done was make sure they had the copyright to using it as a commercial brand.


Related posts:

-- This Post Microsoft's "Metro" Style to be called "Windows 8 style UI" is Published on Devils Workshop .





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